Knowing how deeply each of these top social media platforms gets into the world’s community is essential. You can use the links to promote your company or business’s social media marketing approach. Deciding on which social network you will focus on for marketing strategy or personal efforts is essential. When it comes to social media networking, it should not be measured on a guess.
Top best social media platform
Top Social Media Platforms
A specific social media platform might be ok for your kind, but it is advised that you should consider other variables before making your choice. You also need to be updating yourself as new social media platforms are emerging daily.
You might be wondering about the most popular and best social media networks currently. The top social media platforms have witnessed an abundance of movements for quite some time now. For instance, Facebook might still be prevailing; however, TikTok has been trending and seen the fastest growth of any social network. Here is a list of the most popular social media platforms of 2021.
1. Facebook
Facebook was launched in 2004, and its headquarters is located at Menlo Park, CA. It has an average of 2.7 active users every month. The social network was founded by Mark Zuckerberg, Chris Hughes, Eduardo Saverin, Dustin Moskovitz, and Andrew Mc Collum. In 2020 it had revenue of $86 billion.
Some of the top and leading industries and enterprises on Facebook are automotive businesses, technology, gaming, and financial services, among many others. Although the reports feed is increasing, you can still find a bolstering engagement without typically investing in ads. You can consider creating or joining groups via Facebook messenger or utilize live video to up your particular engagement.
2. YouTube
YouTube was launched in 2005, and the headquarters are based in San Bruno, California. It has 2 billion activities used every month. In 2020 it collected revenue of 19.8 billion. The founders are Steve Chen, Jawed Karim, and Chad Hurley. YouTube is the source video social network that possesses dominance in the market.
YouTube is one of the most popular social media platforms as it holds a second position for monthly active subscribers at 2 billion. By using the network, you can perceive all of your organic keywords and their particular performance metrics. It has a free trial, and the good thing is that you can cancel anytime. YouTube offers the platform for numerous brands to invest in.
3. WhatsApp
WhatsApp was launched in 2009, and the headquarters are based in Menlo Park, California. The founders are Jan Koum and Brian Acton. It has monthly active subscribers of 2 billion. In 2020 it was estimated to have revenue of up to $5 billion. WhatsApp remains the most popular messaging network app.
The closed messaging application does not always seem to be the apparent option for brands. However, consider that short messages (SMS) have an optimum of 98% open rate compared to email, which has 20%. That shows that the app captives the audience, and the messages are free to send. Therefore if you can crack the social media app, then you have a direct promotional and marketing channel for your audience.
4. Instagram
Instagram headquarters are based at Menlo Park, CA. It was launched in 2010 and had monthly active users of about 1.16 billion. The founders are Mike Krieger and Kevin Systrom, and in 2020, it had revenue of $6.8 billion. Instagram is the most popular social media platform where coaches, influencers, and businesses.
The social app introduced shop-recommended posts in 2018. The potential ROI for businesses is higher, and B2B’s can connect with a substantial audience to link the information and sales.
5. Tiktok Is Most Popular Social Media Platforms
TikTok is one of the new social media platforms, and it was launched in 2016 at Culver City, California. It has monthly active subscribers of 689 million. Zhang Yiming, Toutiao founded it, And ByteDance Ltd. TIKTOK reveals itself as ‘’the chief destination for short mobile video”. The mission of establishing the social app was to bring joy and inspire creativity.
TIKTOK being the youngest app, has already witnessed immense growth. One year after being established, the network developed the fastest-growing app globally.
6. Snapchat
The Snapchat headquarters are located in Los Angeles, CA, and was launched in 2011. It has monthly active subscribers of 433 million. Snapchat was founded by Daniel Smith, Leo Noah Katz, Evan Spiegel, David Kravitz, and Bobby Murphy. If your target audience is young, then definitely Snapchat might be ideal for you. The app is a haven for user-generated content and has exclusive offers with influencer takeovers.
7. Reddit
Reddit was launched in 2005 in San Francisco, CA, and has monthly subscribers of 430 million. The founders are Alexis Ohanian, Aaron Swartz, and Steve Huffman. In 2020 Reddit collected revenue of about $212.5 million.
Reddit has established itself as the front page of the internet, and the app is one of the top most-visited sites. However, you need to be aware that Reddit is unpredictable and cannot tolerate transparent promotion.
8. Pinterest
Pinterest was launched in 2010, and the headquarters are based in San Francisco, CA. It has monthly active subscribers of 416 million, and the founders are Evan Sharp, Ben Silbermann, and Paul Sciarra. In 2020 it had revenue of $1,693 million.
Pinterest has some popular content which mainly includes workout, decor, fashion, food, wedding, and DIY pins. Most app users are female, and it is an ideal network if you have a female audience. However, 40% of new signups are male.
9. Twitter
Twitter was launched in 2006, and the headquarters are based in San Francisco, CA, and has monthly active subscribers of 353 million. The founders are Noah Glass, Jack Dorsey, Biz Stone, and Evan Williams. Twitter can be ideal for you if your business or company is related to digital tech, politics, marketing, sports, and entertainment.
On a Twitter network, brands have a prospect to craft their voices. You can join in the ongoing conversation.
10. LinkedIn
LinkedIn has its headquarters based in Sunnyvale, CA, and was launched in 2003. It has active monthly subscribers of 310 million. The founders are Jean-Luc Vaillant, Konstantin Guericke, Reid Hoffmann and Allen Blue. In 2020 it had total revenue of $8.05 billion.
LinkedIn has a substantial network of professionals, and you can find more than 61 million active users in senior positions on the app. The network is the most popular social media platform, and it is much focused on making it have unlimited potential. You can connect with a privileged group of professions.
Conclusion
In all significance, mastering a social media platform before starting exploring your brand is essential. Different features and functions compose a particular social media platform and are more appropriate for one trademark than another. Also, different cultures and legacies attract a particular or rather specific audience. Structure a solid imminent into all these variables, and your subsequent social media promotion is distinctly in showing the outcomes you deserve.
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