What report shows the percent of site traffic that visited previously? Is this the question that has been troubling you? Well, you have found the best place for all your answers.
What Report Shows The Percent Of Site Traffic That Visited Previously?
⬜ Frequency And Recency Report
✅ New vs. Returning Report
⬜ Referrals Report
⬜ Content Drilldown Report
If your answer was the New Vs Returning Report, then you have answered it correctly. But what about the explanation? Keep reading this article until the end to learn more about this report…
Explaining The Answer To “What Report Shows The Percent Of Site Traffic That Visited Previously?”
Google Analytics is a huge place. It is one of the most useful tools that help the users or the owners of the website find out the latest trends and analyze how the website has been performing.
There are several reports that the platform presents provokes to the users. Some of these are the Goal Flow Report, which is the report that indicates where users start or exit the conversion funnel. Or the All Pages Report that shows which web pages get the most traffic and highest engagement.
One of these many reports is the New vs Returning Report. Want to know more about it? Keep on reading this article till the end…
New Vs Returning Report: What Is That?
There is something that you must know when you are going to check the New vs Returning Report in Google Analytics. And that is about the type of visitors.
There are two types of visitors to a website. Someone who has already been to your website previously, and the others who are new to your site. These are the returning and the new visitor, respectively.
Google Analytics uses this data to inform the website owners about their performance and growth. If you have a website of your own, this data will help you better understand your visitors or your target audience.
Even though the data that you get from Google Analytics is not 100% accurate, it still helps you to get an idea of the situation that is related to your website.
The New vs Returning Report is the report that helps you to analyze the percentage or rate of traffic that previously visited your website. In other words, this report lets you analyze the usability of the website.
With this report, you will be able to analyze the number or percentages of the visitors who have returned to your site. In this way, you get to analyze how your strategies have been working or how helpful your website is for your target audience.
Analysis And Use: How To Use The New Vs Returning Report?
In order to use the New vs Returning Report, there are a few things that you need to do. Some of the steps of getting this report are:
- Log in to your Google Analytics account
- Select the Audience section from the left side of the panel of the screen.
- Click on Behavior from the drop down menu or list
- Click on the New vs Returning option
- Set the date range of the report
And that is it. You will have the report of the visitors, new and returning, who have visited your website in the selected range of time.
With the help of the New vs Returning Report, you can analyze not only the performance of the website but also the behavior of the visitors. This, further, helps you to make a strategy and know what can be done to better the performance of the site.
If you have an e-commerce site, you can use the report to analyze the customer behavior of your site. This helps you to formulate a better strategy for your business. On top of it, you can also check and analyze your revenue. And other Google Analytics Transactions.
Frequently Asked Questions
Now that you have already gone through most of the article, I hope that you have found the answer and the explanation for your search. Next, you might want to check out some of these questions that readers frequently ask…
Ans: If you are someone who uses Google Analytics, then this is something that you must know about.
User is the total number of users or visitors during the period of the report. On the other hand, the new users are the number of users or visitors that had their first visit during the period of the report.
Ans: If you use Google Analytics, you must have already seen that there’s a section where the platform calculates the returning visitors to a site. In order to do that, Google calculates the number of times someone came back to their website through the same device within two years.
Ans: When it comes to the site and Google Analytics, the View Filters are by default, applied to the website’s data in the exact order in which filters were added. In other words, they are always applied in the sequential order.
Wrapping It Up!
Google Analytics is a very powerful tool that lets the owners of the website track the performance of the website as well as the trends that will make their website perform better.
There are many reports that the platform provides to the users. Some of them are the All Pages Report, Content Drilldown Report, and New vs. Returning Visitors Report.
In case you were searching for the answer to “what report shows the percent of site traffic that visited previously?” I hope that you found this article to be of help. If there are any other queries related to the same, feel free to let me know by writing in the comment box below.