Question: Which of the following statements is true when it comes to taking a business online?
1: Stick to what you are doing and don’t make changes. ❌
2: The same content works across online and offline platforms. ❌
3: Use analytics to make informed decisions. ✅
4: Use analytics to track your customers across the internet. ❌
Final Answer: 3: Use analytics to make informed decisions
Which Of The Following Statements Is True When It Comes To Taking A Business Online?-The Explanation
Which of the following statements is true when it comes to taking a business online? We have already answered this question. As you can see, using analytics to make informed decisions is essential when taking a business online. With the help of analytics, you can grasp a complete insight into your customer wants, interests, needs, etc.
On top of that, you can identify how your competitors are performing and how far they are meeting customer needs. If your competitors are doing good, you can take ideas from them and imitate those ideas while launching your business online. However, if your competitors are not doing good, you can take those lessons and avoid those mistakes while interacting with customers.
This question is one of the many questions of the Google Digital Garage Training exam. So, if you have answered this question correctly, it demonstrates your mastery over the online business domain. Using analytics to make informed decisions is required because it helps you formulate your business goals far more precise manner.
How To Take A Business Online?
Having an online presence for a business is necessary, especially in the modern era where everything is happening online. Primarily the Covid pandemic has necessitated this process. The lockdown has mandated that the companies who have an online business portal are here to sustain for long. So, let’s find out the steps that you can follow to take your business online.
Step 1: Get Your Domain Name
Your business domain name is pretty essential when it comes to taking your business online. Keep it short, simple, and include keywords that speak a little about what your brand does or offers.
You’ll also have to pick the right extension that will be a strong fit for your business. You also have to renew your domain registration; if you take it for a year, someone else will take over that.
Step 2: Plan Your Website
Now, you have to plan your website design. Remember that your website has to look eye-catching so that when someone lands on it, they feel like exploring it. At the same time, your website should also be easy to navigate so that customers can find the thing they are looking for.
It must be mobile optimized, too, because most people only open a new website on their smartphones, so it should not take much time to load.
Step 3: Choose A Web Designer
There are several DIY website-building sites on the internet that can help you build a website in no time. There are WordPress websites too that can guide you in this process. However, if you are a first-timer and have no experience in web designing, you can also hire someone to design it on your behalf.
But, make sure you convey your requirements to them clearly so that your website looks a solid fit to attract customers.
Step 4: Create Quality Content
Creating quality content is always the first thing that comes to mind when we fill up website details. Collect authoritative links from other websites too to prove your website’s credibility.
Make sure your website contains things that your competitor websites lack because only then will it leave a lasting impression on users’ minds.
Step 5: SEO Optimize Your Website
No two business niches can have the same approach to digital marketing strategies like SEO. The requirements for a fashion brand are different from that of a law firm or attorney. For example, criminal defense attorney marketing requires a strong emphasis on building credibility and creating powerful legal resources for the blog section. Google’s algorithms are particularly harsh when it comes to niches like legal and medical.
Now comes the most crucial step. You have to make your website SEO-optimized if you want to increase its visibility. You can also optimize the images on your websites because that will also drive traffic to your site.
You can add customer reviews, testimonials, online directories, and maps to enhance your site’s search engine visibility.
Step 6: Connect With Social Media Audience
No online business can prosper sufficiently if you don’t connect with the social media audience. So make sure your brand has a social media page, and you post content on your socials daily.
It will help you make a lasting relationship with your audience if your posts can spark up a conversation in them.
Step 7: Drive Website Traffic
The first step to increase website traffic is to create compelling keyword-filled content. Next, maximize your blogs, and join online communities, too, because that will drive traffic to your site.
You can also take the help of email marketing, run paid promotions, and ad campaigns to increase website traffic. Of course, setting up a physical shop on the marketplace will help you attain this objective too.
Step 8: Generate Leads
The best way to generate quality leads from your website is to take the help of email marketing. If you schedule emails to the right people, it will generate quality leads. Now, it depends upon you how well you’ll nurture the leads.
Generating leads does not mean that’s the end of your journey. You have to generate quality leads to make sure you retain a loyal customer base.
Step 9: Measure The Results
When all your activities are in place, you have to measure the results. So, check the dashboard analytics daily, weekly, or monthly, and see how much your site has progressed. Then, focus on the progress rather than the result.
It will take some time before the website becomes a prominent name in the marketplace. So, have patience, and keep on growing. If your strategies don’t seem to work for you, adjust them accordingly.
In this article, we have tried our best to answer the ‘which of the following statements is true when it comes to taking a business online?’ question. In addition, we have also elaborated on how you can take your business online, keeping the primary requirements in consideration. So, if you have any further questions regarding this topic, you can let us know in the comment section below.