Kolkata, September 10, 2025 – Birla Tyres, one of the leading tyre manufacturing companies in the commercial and off-road heavy-duty vehicle tyre segment, has partnered with the DP World Asia Cup as the official tyre partner.
The 2025 DP World Asia Cup is a much-awaited continent-wide cricket tournament. This distinguished collaboration marks a perfect collaboration of mutual spirit, energy, enthusiasm, and union.
The tournament is all about combining the interests for sports and enthusiasm across borders, and the high-visibility arena of this cricket tournament set in Abu Dhabi is bound to stir up communication about brand partners. Birla Tyres has thoughtfully targeted this event to align their brand identity with the passion for cricket across eight countries participating in the sporting event.
The sports itself is a feast for the young and mobile audiences—also opening up a wide digital landscape for Birla Tyres to represent itself in the global market.
Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said
“Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”
The leading tyre manufacturing company is also set to enjoy a strong branding on and off the stadium through live broadcasting integrations, digital content distribution, and sponsoring live match coverage. Partnering as the official tyre partner, Birla Tyres strategically aligns its brand values, spirit, and leadership with the high-octane T20 cricket matches.
The DP World Asia Cup is one of the most prestigious cricket tournaments. Organized by the Asian Cricket Council, it’s a biennial men’s cricket tournament that keeps fans across Asia high-spirited throughout.
The tournament began yesterday with Afghanistan defeating Hong Kong by 94 runs in the opening match. India is all set to appear against the UAE by nightfall.
The high-performing products of Birla tyres with their innovative features and strong endurance level embody the sporty spirit of the DP Asia World Cup. Thus, this collaboration makes perfect sense in the context of the sporty event. It rightly mimics the journey of millions of followers and off-road vehicle enthusiasts who are about to engage with Birla Tyres.
Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, said, “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”
Birla Tyres is a trusted brand in the heavy-duty vehicle tyre segment. It has been serving the Indian market for commercial, construction, and agricultural vehicle tyres for almost three decades. As its strong local presence has already taken up space in the hearts of local customers, Birla Tyres is on the path to win on a global scale; hence, the partnership with DP World Asia Cup is taking the brand to its desired destination.
