Question: Which of the options below best describe the action being undertaken in the visual?
1: Publishing a social media message to several social media accounts. ❌
2: Assigning an incoming social message to a team member for a response. ❌
3: Giving a top-performing organic social post a paid boost. ❌
4: Creating a new stream for engaging with your audience. ✅
5: Running an analytics report to demonstrate ROI. ❌
6: Adding a social network to your Hootsuite dashboard. ❌
Final Answer: 4 Creating a new stream for engaging with your audience
Which Of The Options Below Best Describe The Action Being Undertaken In The Visual?-The Explanation
We have already answered the ‘which of the options below best describe the action being undertaken in the visual?’ question. So, you must know by now how essential it is to create a new stream for engaging with your audience. Let us start by telling you that audience engagement is pretty crucial because it anticipates your annual revenue.
Especially in this modern business era, where most companies conduct business online, you have to think of new ways to engage with your audience every day. It will help you find out how well your marketing campaigns are performing. Based on that, you can develop new business goals or work on the existing ones.
If you find your viewers are interacting in one of your posts, consider it as a blessing. You can always increase community trust. Not only with you, but also if your viewers are interacting with one another regarding your products or services, that’s always a positive opportunity for you to explore new target audience groups.
Why Are Live Streams Important?
Live streaming is a broadcasting practice that brings real-time happenings to internet viewers in an audio-video format. It is becoming more and more popular every day to help businesses connect more with their audience. There are several benefits of live streaming, such as;
- If you have a live streaming service with a robust infrastructure, it will distribute your content across the right platforms. First, however, you must ensure that your live streaming platforms operate without any technical glitches.
- Live streaming makes it easier to track audience interaction analytics. If you can follow the analytics easily, it will help you identify how engaged your audience is with your brand.
- Live streaming helps you stay in touch with your customers 24*7. Thus, your company will provide the best customer support assistance to assist your customers whenever they need it.
- If you start video monetization, then you can even earn money with live streaming. So, in a way, it will help you engage with your audience and contribute to your company earnings.
- Using live streaming with a professional service becomes more cost-effective than self-hosting or investing in related technologies. So, with these easy-to-use features, you can engage with your customers at a deeper level.
Why Is Engaging With Your Audience Important?
Which of the options below best describe the action being undertaken in the visual? We have already mentioned that creating a new stream to engage with your audience is essential. However, you may not understand why is it so important, so let’s dive deep into its delve now;
1. It Increases Their Brand Loyalty
Engaging with your audience makes your audience feel valued, and it also helps them find a sense of belonging. Your customers don’t want to think that you are simply using them as a means to earn money. Instead, if they feel you care about their interests, needs, and desires, it will keep them loyal to your brands. A loyal audience base is always appreciated when it comes to patronizing a competing brand.
2. It Helps To Increase Revenue
If your company does not prioritize audience engagement, you will find yourself losing customers to competitors in no time. On the other hand, if the audience feels that they are part of your brand’s decision-making process, it creates a lasting impression on their minds. So, when they think of buying a product, your brand’s name will pop up in their heads first. Thus, your brand image will enhance, and so will your revenue.
3. It Helps To Understand Audience Pulse
When you are engaged with your audience, you’ll have a better idea of what your customer wants. Social media is a powerful platform for audience engagement because if you follow their chats and comments, you can understand what they want. Thus, you can make informed decisions about what your customers want and what they need. In this way, making a successful marketing campaign will be even more accessible.
Frequently Asked Questions(FAQs)
We have already answered the ‘which of the options below best describe the action being undertaken in the visual?’ question. As you may know, this question is a part of the Hootsuite Platform Certification Exam. So, if you have any further questions regarding this topic, you can check the FAQ section.
1: Which Two Steps Must You Take When Scheduling Post Using The Bulk Composer?
Ans: The two most important steps you must take while scheduling posts using the bulk composer are downloading the bulk file and using the correct format to fill up the file. Once you are done with that, you must upload the CSV file with bulk posts, review the bulk post, and schedule the messages.
2: What’s The Difference Between A Stream And A Board?
Ans: All your social media content is published on your Stream, whereas a Board is where all your streams are combined. So, if you want to engage with your audience, having access to your Stream is primarily essential.
3: What Features Are Available On Hootsuite Mobile?
Ans: Hootsuite mobile app comes with jam-packed features. You can download content and post content here. On top of that, you can also share videos, images, and GIFs on Hootsuite mobile app. You can even track user engagement on Twitter and assign messages.
In this article, we have tried our best to answer the ‘which of the options below best describe the action being undertaken in the visual?’ question. We have even elaborated on the importance of audience engagement and how you can use Live Streaming as a tool of audience engagement. So, if you have any additional queries, you can ask us in the comment section below.